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What We Do
Problem(s) with current sizing
- The fashion industry fails to cater to diverse body types.
- Twentieth century sizing has largely been abandoned and many brands have created their own.
- Current fashion trends and designs fail to address and accommodate diverse body types, especially among female athletes.
Our Product
At LABO, we are dedicated to creating casual and professional clothing tailored specifically to the female athletic body. Through extensive research and precise measurements, we design trendy clothing that caters to the unique needs of female athletes.
Methods and Technology
Methods and Technology
Methods and Technology
3D body scanning is used to collected detailed data on body features and characteristics such as muscle mass, limb length, waist, and hips. This data is then used to develop our own sizing system, ensuring accurate fit. The process is anonymous, noninvasive, and takes less than 60 seconds.
Measurement Creation
Methods and Technology
Methods and Technology
Factors such as BMI, muscle location on the body, length of limbs, and height, will be collected and then categorized and averaged to develop sizing, fabric, and fabric cut.
How We Are Doing It:
Athlete Outreach
Athletes are a crucial component to all aspects of LABO cahzletics. We involve them in every step of our business process, from collecting body measurements to collaborating on marketing, advertising, partnerships, and product testing. If you are interested in working in getting involved, check out our "Get Involved" page.
Measurement Collection
We use a quick, noninvasive, and anonymous 3D body scanner to collect data for our custom sizing. To gather this data, we visit colleges, universities, and professional teams, setting up pop-ups to meet with athletes directly.
Process data collected
As we collect data, we continuously refine our clothing sizes to ensure the best fit. Our sizing is designed to fit and highlight key measurements, with focus on characteristics such as muscle and height. Based on findings, we carefully select the best fabrics and determine precise cut and alignment for optimal fit.
Set up profile
After sizing is collected, customers have the option to create a profile consisting of carefully curated questions. When logged in to their profile, there will be a personalized size recommendation for each clothing item viewed.