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What We Do
Problem(s) with current sizing
Problem(s) with current sizing
Problem(s) with current sizing
Twentieth century sizing has largely been abandoned and many brands have created their own. Current fashion sizing, design, and fit often fail to address diverse body types, especially among athletes.
Our Product
Problem(s) with current sizing
Problem(s) with current sizing
At LABO, we create trendy casual and professional clothing specifically for the female athletic body, collaborating directly with female athletes to develop our products and meet their needs.
Methods and Technology
Methods and Technology
Methods and Technology
To develop our sizing system, we use 3D body scanning to collect detailed data on body features and characteristics such as muscle mass, limb length, waist, and hips — this accurate noninvasive process takes less that 60 seconds. This technology enables us to create an athletic-centered fit tailored to the female athletic body. In addition, insights from surveys with female athletes and those who work with them help us identify common fit issues and key areas for improvement in clothing.
Measurement Creation
Methods and Technology
Methods and Technology
Analyzing variables such as BMI, muscle distribution, limb length, and height, helps identify patterns that inform our sizing, fabrics, and garment cuts — ensuring each piece is tailored to the unique proportions and needs of female athletes.
How We Are Doing It:
Athlete Outreach
Athletes are a crucial component to all aspects of LABO Cahzletics. We involve them in every step of our business process, from collecting body measurements to collaborating on marketing, advertising, partnerships, and product testing. If you are interested in working in getting involved, check out our "Get Involved" page.
Measurement Collection
We use a quick, noninvasive, and anonymous 3D body scanner to collect data for our custom sizing. To gather this data, we visit colleges, universities, and professional teams, setting up pop-ups to meet with athletes directly.
Process data collected
We are continuously gathering data to refine our sizing and ensure the best possible fit for female athletes. Our sizing is specifically designed to complement key measurements, focusing on muscle structure and height, Based on these insights, we carefully select the ideal fabrics and determine the precise cut and alignment to achieve optimal fit.
Set up profile
After sizing is collected, customers have the option to create a profile consisting of carefully curated questions. When logged in to their profile, there will be a personalized size recommendation for each clothing item viewed.